The company's purpose is to provide consulting and services, notably in the fields of strategy, governance, risk management, communication, training, and supporting organizations, as well as carrying out management and administration mandates. It also aims to organize conferences and events, create and disseminate content in the form of books, articles, podcasts, and any other medium, provide personal services, design, produce, import, export, and market all types of products through any channel, including e-commerce. Additionally, the company aims to carry out all real estate operations, except those prohibited by the LFAIE. The company may also engage in any other activity directly or indirectly related to these purposes; it may, in particular, create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with identical or similar purposes, or merge with such companies, carry out all operations and conclude all contracts aimed at developing and extending its purpose or directly or indirectly related thereto.