The company's purpose is to provide services in communication, marketing, and public relations, including strategic consulting, campaign design and execution, digital marketing (including search engine optimization, paid online advertising, social media, marketing automation, content and video production), writing articles and all communication documents, branding, website development, marketing data analysis, and the integration of artificial intelligence tools applied to communication. It may engage in any commercial, financial, movable or immovable activity directly or indirectly related to its purpose, create branches in Switzerland and abroad, participate in other companies, and grant technology licenses and partnerships. The company may provide training, organize events, and offer media relations and influence services.