The management, creation, and sale of brands, projects, and franchises. The import/export and representation of food products in Switzerland and abroad, as well as the creation and organization of events. The company may also carry out all commercial and financial operations deemed necessary, useful, and functionally connected to the corporate purpose; assume both directly and indirectly interests and participations in other companies or commercial and service enterprises in Switzerland and abroad in the sector related to the corporate purpose or in other sectors; establish branches or subsidiaries in Switzerland and abroad.