The purpose of the company is to support, promote and promote the National Hockey League and its associated companies in Europe, as well as to provide any services for or in connection with the National Hockey League and its associated companies in Europe. The company may acquire, hold, manage and dispose of participations in companies of all kinds in Switzerland and abroad. The company may also conclude all transactions and enter into agreements that directly or indirectly serve the purpose of the company or are directly related to it. The company is part of the NHL group and may act in the interest of the NHL group or in the interest of individual companies of the NHL group. The company may grant loans or other financing to its direct or indirect parent company and its direct or indirect subsidiaries, and provide security of all kinds for liabilities of such other companies, including by way of pledges on or fiduciary transfers of the company's assets or guarantees and personal securities of any kind, whether against payment or not. The company may establish branches and subsidiaries in Switzerland and abroad, and acquire, hold, manage and dispose of real estate.