The company's purpose is to provide services in the fields of photography, visual communication, media production, and digital economy. In particular, it can execute customer orders, create and distribute content, sell licenses and usage rights, conduct training sessions, workshops, consulting, and events, as well as develop, manufacture, acquire, trade, and distribute products, digital goods, and physical goods of all kinds. The company can also invest unrestrictedly in assets of all kinds, including real estate, securities, participations, patents, licenses, digital and intangible assets, cryptocurrencies, tangible assets, and other financial instruments, acquire, manage, encumber, and dispose of them. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies, collaborate with natural and legal persons, and engage in all commercial, financial, and other activities that are suitable to promote the company's purpose directly or indirectly. It can also provide financing for its own account or for the account of third parties, as well as grant guarantees and warranties in favor of third parties.