The company's purpose is to market athletes and artists. It offers consulting and solutions in the areas of marketing, communication, and sports activities. The company can also plan and conduct training and continuing education events, distance learning courses, and workshops, as well as publish and/or distribute educational, learning, and communication materials such as books, magazines, films, and video materials. The company can acquire, develop, manage, trade, and finance patents, licenses, trademarks, and manufacturing processes, as well as engage in any type of business, to the extent necessary and useful for achieving its purpose. The company can establish subsidiaries, branches, and agencies in Switzerland and abroad, and participate in or merge with similar enterprises.