The company's purpose is to provide services, in particular in the field of e-commerce and user-generated content (UGC) for companies, as well as to trade in related goods of all kinds in Switzerland and abroad. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, take over representations, and conduct all business and conclude contracts that may be suitable to promote the purpose of the company or are directly or indirectly related to it. It may acquire, hold, manage, encumber, and sell real estate in Switzerland and abroad. The company may grant direct or indirect financing to its direct or indirect subsidiaries as well as to third parties, including its direct or indirect shareholders and their direct or indirect subsidiaries, and provide security of any kind for liabilities of such companies, including by way of pledges on or fiduciary transfers of shares of the company or guarantees of any kind, whether paid or unpaid, and conduct all business that is related to or suitable to promote the purpose.