The company's purpose is the trade of trademark rights (image and name rights), real estate of all kinds and securities, personnel leasing and other service provision in the field of its main purpose. The company may establish branches and subsidiaries in Switzerland and abroad and acquire participations in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also carry out financing for its own account or for the account of third parties, as well as grant guarantees and sureties for subsidiaries and third parties.