The company aims to provide services in the field of event and sports marketing as well as cultural and sports promotion, specifically the marketing of exploitation rights for cultural events and sports events for institutions and organizations in these areas. The company can also advise and support artists and athletes, market and exploit their individual rights, organize and conduct all types of cultural events and occasions, including sports events, trade in sports goods and equipment of all kinds, and engage in merchandising. The company can enter into all transactions and conclude contracts that are suitable for promoting the purpose of the company or that are directly or indirectly related to it, establish branches in Switzerland and abroad, participate in or merge with other companies, and acquire and sell real estate in Switzerland and abroad.