The company's purpose is to acquire and manage participations and assets of any kind, in particular in the media sector, as well as their financing, and to provide services in the fields of economic consulting and marketing, operational consulting, and to carry out all commercial, financial and other activities that are suitable to promote the development of the company and the achievement of its purpose. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account and for the account of third parties, as well as grant guarantees and sureties for subsidiaries and third parties.