The company's purpose is the trade of all products and goods, in particular sports articles and clothing; promotion, advertising and organization of sports events, conferences and vacation arrangements for private individuals and groups, as well as participation in any company with a similar purpose. It may carry out all operations related to this activity, as well as all operations that are likely to promote the purpose and interest of the company. It may create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with similar purposes, merge with such companies and conclude all contracts that are likely to develop or achieve its purpose or relate directly or indirectly to it. It may grant loans or guarantees to shareholders or third parties if this promotes its interests.