The association pursues social solidarity goals, does not pursue a profit motive and has as its primary objectives: ensuring that online reviews are truthful, transparent and not falsified, to guarantee consumer protection and market integrity. Promoting consumer and business awareness and education on the importance of truthful reviews. Actively combating the phenomenon of false or bought reviews through monitoring, awareness campaigns, training and collaboration with regulatory bodies. Collaborating with review platforms, companies, government and non-governmental organizations to identify, prevent and remove false reviews. Promoting legislation that regulates and penalizes the practice of false or misleading reviews.