The production, purchase, sale, marketing, import and export of watches, components and watch movements, as well as jewelry items, mechanical equipment and their components, electronic timing devices and their components, electronic devices and their components, and related articles. The company may also produce, market, import and export products of all kinds, particularly silverware, sports articles and accessories, textiles and accessories, leather goods, luggage, toiletries, perfumery articles, cosmetics, glasses and optical instruments, stationery, toys and any related articles. The company may provide services, particularly in the fields of logistics, distribution, including at an international level, advertising and training. The company may acquire, register, transfer, manage and exploit intangible assets such as industrial and technical know-how, trademarks, patents, its own and those of third parties, granting or receiving licenses. The company may acquire, transfer and manage tangible assets such as machinery, production plants, technical equipment and any other intellectual or industrial property rights. The company may open branches and subsidiaries in Switzerland and abroad and participate in other companies with similar purposes in Switzerland and abroad. The company may acquire, hold, manage and sell participations in Switzerland and abroad and may also grant financing or guarantees to shareholders, affiliated companies or third parties. The company may carry out any industrial, commercial and financial activity and any operation that is directly and/or indirectly connected with the company's purpose, both in Switzerland and abroad. The company may acquire, hold, lease and sell real estate in Switzerland and abroad.
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