The company's purpose is to provide consulting services in the field of strategic market entry and market environment navigation, to provide services in the field of marketing and sales, to provide training services, to provide coaching and mentoring services, as well as to trade in goods of all kinds. The company may also conduct all business and conclude contracts that are suitable to promote the company's purpose or are directly or indirectly related to it. The company may participate in other companies. The company may establish branches in Switzerland and abroad, as well as enter into all business and conclude contracts that are suitable to promote the company's purpose or are directly or indirectly related to it, and acquire, manage and sell real estate and securities.