The company's purpose is to provide services in the fields of design, brand experience, events, and retail. Furthermore, it aims to develop, manufacture, distribute, rent, and sell products in these areas. The company can grant licenses and sub-licenses and perform all related activities. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell, and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for third-party accounts, as well as provide guarantees and sureties for subsidiaries and third parties.