The operation of any catering business, including restaurants, cafes, bars, catering services, takeaway sales, and food trucks; - the operation of any concept store; - the creation, management, and operation of brands related to gastronomy; - the administrative and operational management of public establishments; - the organization of cultural and culinary events and activities; - the organization, operation, and provision of studios and spaces dedicated to well-being, including pilates, yoga, sports training, group classes, health and movement workshops, and any activity related to sports, well-being, and personal development; - the creation, animation, management, and organization of clubs and communities - whether they are creative, sports, culinary, well-being, educational, or cultural - as well as the organization of animative events, workshops, classes, circles, gatherings, and other community activities; - participation in markets, trade shows, fairs, pop-ups, and other commercial events; - retail, sale, and online sale of all products related to the aforementioned fields, including food products, beverages, flowers, decorative items, clothing, accessories, creative products, lifestyle, well-being, or any other product directly or indirectly related to the activities of the company; - any activities in the field of hospitality and the reception sector. The company may, as a secondary purpose, both in Switzerland and abroad: - create branches, - in general, carry out any financial, commercial, or industrial activity, movable or immovable (excluding any operation prohibited by the LFAIE), directly or indirectly related to its purpose, grant loans to its shareholders and to third parties, stand as guarantor for loans subscribed by shareholders and third parties, guarantee these loans by the issuance or pledging of mortgage securities or by the subscription of any other financial commitment.