The company aims to develop, produce and distribute sports, fitness and health equipment and provide related services such as training, education and further education. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties and provide securities for the liabilities of affiliated companies.