The company aims to trade in, as well as import and export, goods of all kinds, particularly in the sectors of household, beauty, technology & leisure, accessories & fashion, as well as food & food supplements. It provides services in the areas of consulting, mediation, training, coaching, and IT. The company can develop digital solutions such as apps, websites, and AI solutions, operate or sell them, and be active in the field of marketing. The company can establish branches and subsidiaries domestically and abroad and participate in other companies domestically and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, dispose of, and manage real estate domestically and abroad. It can also arrange financing for its own or third-party account and provide guarantees and sureties for subsidiaries and third parties.