The provision of consulting services as well as technical and organizational assistance in the commercial, industrial and financial sectors, including activities aimed at finding and better utilizing economic resources, graphic and advertising activities in general, market analysis and research activities, assistance with participating in tender procedures, the construction and maintenance of industrial plants and the provision of all services connected therewith, the production, marketing, import, export, brokerage, distribution, marketing, consulting and representation of clothing and accessories; the acquisition, holding, management, exploitation, licensing and disposal of intangible assets such as patents, trademarks, industrial and technical know-how as well as any other intellectual property right. The company may also acquire, encumber, manage, lease, administer and sell real estate in Switzerland and abroad, as well as participate in real estate companies and enterprises with headquarters and/or activities in Switzerland and abroad, in compliance with the applicable regulations. The company may assume direct or indirect interests and participations in other companies or industrial, commercial, financial and service enterprises in Switzerland or abroad, in the sector related to the company's purpose or in other sectors, and open branches and subsidiaries in Switzerland and abroad. Finally, the company may carry out all commercial, industrial and financial operations or of any other kind, including providing guarantees and securities, real or personal, even in favor of third parties, deemed necessary or useful and functionally connected with the company's purpose or aimed at achieving it.