The company aims to operate hairdressing salons. Furthermore, the company aims to trade in goods of all kinds. The company may establish branches in Switzerland and abroad, participate in or establish other companies, as well as acquire or sell acquired companies. It may acquire, hold or exploit real estate and intellectual property rights. It may take out loans and grant them, as well as provide guarantees and other securities. It may carry out all commercial and financial transactions that may be conducive to the realization of its purpose.