The company's purpose is to provide consulting, project management, and brand management and acquisition, notably in the hospitality sector. The company may also engage in any other activity directly or indirectly related to these objectives; it may, in particular, create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with identical or similar objectives, or merge with such companies, carry out all operations and conclude all contracts aimed at developing and extending its purpose or directly or indirectly related thereto.