The creation, production, manufacturing and marketing of all types of products, in particular watch components and micromechanics as well as luxury goods. It also aims to support companies in the form of advice, project management, such as business management, strategy, governance, organization and business development. The company may also engage in any other activity that has a direct or indirect connection with these purposes; it may in particular create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out all operations and conclude all contracts that are suitable for developing and expanding its purpose or directly or indirectly related to it.