The company's purpose is to provide any service and consulting in the fields of marketing, public relations and communications, as well as in the fields of health, wellness, beauty and personal coaching. It also aims to provide any service in the real estate sector, including brokerage, management, rental, purchase and sale of real estate, except for operations prohibited by the LFAIE. Finally, it aims to sell and trade goods of all kinds. Furthermore, it may carry out, either on its own account or on behalf of third parties, all financial, commercial, movable or immovable transactions directly or indirectly related to its corporate purpose and may be interested, in any form, in all similar companies, in particular by taking a stake in similar companies. The company may also establish branches and subsidiaries in Switzerland and abroad.