Planning, organization, design and implementation of events, in particular conferences, seminars, customer events and exhibitions, development and operation of experience, business, educational, game and cinema simulators in virtual reality and their visualization and provision of all related services, video surveillance, event management, participations, provision of services in the hospitality and hotel industry, acquisition, holding, management and disposal of real estate, securities, copyrights, patents and licenses of all kinds, import, export, trade in goods of all kinds, financial transactions as well as assumption of guarantees and sureties for subsidiaries and third parties. May establish branches in Switzerland and abroad, participate in other companies, acquire or merge with similar or related companies, acquire, manage and dispose of real estate, and enter into any business and conclude any contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it.