The acquisition, holding, administration and disposal of majority or minority interests, directly or indirectly, in all commercial, industrial or financial companies worldwide, and particularly in companies active in the media and advertising sectors. Furthermore, it may carry out all commercial, financial, movable or immovable (in Switzerland, only for exclusively commercially used properties) transactions directly or indirectly related to its purpose. The company may grant loans or guarantees to its shareholders, affiliated companies or third parties.