The company's purpose is to operate a hairdressing and beauty salon for ladies and gentlemen, as well as to trade in products of the cosmetic industry and body care of all kinds. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties. The company may also take over representations of all kinds and licenses from third parties.