The company aims to provide services in the fields of marketing, communication, consulting, and management, particularly strategic and operational marketing, brand management, as well as project and personnel management. Additionally, the company aims to plan, organize, execute, finance, and market events and events, particularly in the fields of culture, art, and music, as well as to provide catering and event services. The company may acquire, operate, lease, and sell catering, club, and event businesses. The company may establish branches and subsidiaries in Switzerland and abroad and invest in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell, and manage real estate in Switzerland and abroad. It may also provide financing for its own or third-party account, as well as issue guarantees and sureties for subsidiaries and third parties.