The company's purpose is to create, acquire, renovate, manage, operate and rent apartment hotels, hotels and similar establishments, as well as to provide related services, in particular operating restaurants, sports facilities and retail businesses, planning and executing events, and booking and processing travel arrangements. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for third-party accounts, as well as guarantees and sureties for subsidiaries and third parties. The company may grant loans to its direct or indirect shareholders or other companies within the group and provide security of any kind for their liabilities to third parties, including by pledging or assigning its own assets or providing guarantees of any kind, even if such loans or securities are granted in the exclusive interest of its direct or indirect shareholders or other group companies and are provided free of charge.