The core activity of Obeliscum GmbH is to advise and support billboard owners, property owners, cantons, cities and municipalities in the development, marketing and tendering of advertising spaces in the Out-of-Home sector (outdoor advertising), particularly in public transport and on properties. This also includes the analysis and identification of attractive locations, data-technical mapping and geo-mapping, as well as after-sales support and success controlling.
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Industry:Management Consulting
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Tendering advertising rights in public and semi-public spaces, including current-state analysis, potential analysis, award of outdoor advertising rights, and support for implementation.
Strategic advisory for outdoor advertising and advertising concepts
Strategic consulting for outdoor advertising, advertising concepts and advertising rights, including development, further development and optimisation of locations, concepts and value-creation chains.
Controlling and contract management
Contract management and contract controlling including invoicing controlling, inventory reconciliation, ongoing data updates and negotiation of necessary contract amendments.
OoHbase
Web application for central management of advertising spaces and inventory with database, geo maps, building permits, building plans, concession agreements and role-based online access.
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