The company's purpose is the manufacture, distribution and trade of products of all kinds, in particular beauty and cosmetic products, the provision of services of all kinds in the marketing and events sector, as well as the organization of trade fairs and logistics solutions. Furthermore, the company's purpose is the recruitment and training of candidates for various positions in different industries. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. It can also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.