The company's purpose is to provide and broker hotel-like services, as well as manage, broker and finance hotel-like operations, including renting and leasing properties, apartments and commercial spaces; providing taxi and limousine services; providing IT services; buying and selling furniture and fixtures; conducting trade and financial transactions; all in Switzerland and abroad. The company may participate in other companies, acquire, exploit, manage and sell real estate and intellectual property rights, establish subsidiaries and branches in Switzerland and abroad, and perform all legal acts that may be necessary or suitable to promote the company's purpose or the development of group companies. The company may grant direct or indirect financing to third parties, including companies in which it is directly or indirectly involved, its direct or indirect shareholders, and companies in which such parties are directly or indirectly involved, whether through loans or other financing, including in the context of cash pooling agreements, and provide security of any kind for their liabilities, including by way of pledges on or fiduciary transfers of the company's assets or guarantees of any kind, whether for consideration or not.