The company's purpose is the design, development, operation, and marketing of digital platforms, including online retail sites and marketplaces (marketplaces), facilitating the connection of sellers and buyers for the sale of goods and services. It also aims to trade in all goods, products, and merchandise, both material and digital, as well as to provide services in the fields of logistics, marketing, advertising, consulting, communication, and affiliation. The company may also develop, acquire, and exploit intellectual property rights, create and market product ranges, provide services and advice in the technological, digital, commercial, and administrative fields, and carry out activities in the sectors of catering, hotel industry, events, leisure, media, and content creation. The company may also engage in any other activity directly or indirectly related to these purposes; it may, in particular, create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with identical or similar purposes, or merge with such companies, carry out all operations and conclude all contracts aimed at developing and extending its purpose or directly or indirectly related thereto.