The company's purpose is to acquire and manage as well as finance participations, in particular in the beverage trade sector, both domestically and abroad, to acquire, establish, manage, exploit and sell trade and service marks, patents, designs, models, licenses and other intellectual property, and to operate franchising as a franchisor and franchisee. Furthermore, the company aims to manufacture and distribute alcoholic and non-alcoholic beverages of all kinds, trade in and distribute consumer goods. The company may establish branches and subsidiaries domestically and abroad, participate in other companies domestically and abroad, and conduct all business that is directly or indirectly related to its purpose and in which synergies with the main purpose can be achieved. The company may acquire, encumber, sell and manage real estate domestically and abroad. It may also provide financing for its own account or for the account of third parties, as well as grant guarantees and sureties for subsidiaries and third parties.