The company's purpose is to provide consulting services, conceive and implement projects, and provide marketing, PR, and publishing services in the sectors of culture, tourism, and education. The company can acquire, manage, develop, and sell intangible property rights. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell, and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for its subsidiaries and third parties.