The company's purpose is to trade in goods of all kinds, in particular foodstuffs, as well as to market and realize innovative ideas, particularly in the field of sustainability. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies, and enter into any business and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. It may acquire, manage, encumber and sell real estate, intellectual property rights and licenses of all kinds.