The company's purpose is the manufacture and sale of jewelry and other jewelry accessories, watches and other timepieces, including watch accessories, watch components, watch movements, all watch parts, electronic time-measuring devices and their components. It may establish branches in Switzerland and abroad; participate in other companies in Switzerland and abroad; grant loans, in particular to associates; acquire or establish similar or similar companies; acquire or sell real estate, except for operations prohibited by the LFAIE; and take care of all functions that are intended to develop the purpose of the company or that have a direct or indirect connection with its object, as well as all financial and real estate transactions related thereto.