The company has the following purpose: all advisory and service activities in the fields of design, multimedia and craftsmanship, including the creation of graphic content for printed and digital media, drawings, paintings and all other similar artistic and craft creations; as well as the operation of online sales websites. It may also carry out, either on its own account or on behalf of third parties, all financial, commercial, movable and immovable property transactions directly or indirectly related to its corporate purpose, and may be interested, in any form, in any similar enterprises, notably by taking participations in similar enterprises. The company may also establish branches and subsidiaries in Switzerland and abroad.