The company's purpose is: the study, creation, manufacture, acquisition, promotion and distribution of all perfumery, cosmetic, hygiene, toilet, body care and dietary products as well as all perfumery accessories; the provision of services of any kind related to beauty, hygiene, dietetics and the use of beauty, toilet and dietary products. The company may carry out, either on its own account or on behalf of third parties, any other activities of any kind, in particular financial, commercial, industrial, movable and immovable property activities, convergent with its main purpose, excluding operations prohibited by the LFAIE, in Switzerland and abroad, directly or indirectly related to its main purpose. The company may also establish branches in Switzerland and abroad. It may also participate in any company, acquire or pay fees and commissions, negotiate and execute various contracts or commissions in different countries.