The purpose of the company is to provide consulting services in the fields of fashion, beauty, lifestyle, tourism, design and art, real estate and architecture, as well as creative consulting and rebranding of any kind aimed at improving the client's image. The company also aims to conceive, realize, and manage advertising campaigns, including the sale and leasing of advertising spaces on the Internet, the management of websites, the provision of related digital content, and all services connected to social media and the web, as well as entertainment and advertising agency activities, including the organization of events in general and public relations activities. It can also carry out marketing activities and market research in general, including support and marketing activities for the sale of movable and/or immovable property, as well as the graphic representation of business plans and the realization of 3D projects. The company also aims to conceive, design, realize, organize, and market furniture, design, and interior design in its own name and/or on behalf of third parties. It can also sell products and services of its own or of third parties, online and offline, even through temporary shops and/or by opening stores. It can also carry out editorial activities and the development of visual material such as books, catalogs, brochures, printed or digital, as well as the acquisition and transfer of intellectual property rights for any purpose. The company can assume mandates of representation, agency, and business management, as well as carry out deposit or commission activities, or provide transportation services on behalf of third parties. The company can participate in other enterprises in Switzerland and/or abroad, both within the scope of its corporate purpose and in other sectors, establish branches and/or subsidiaries in Switzerland and abroad, as well as manage its own businesses or business branches on lease or entrust their management to third parties, also taking care of the technical, administrative, and financial coordination of the participating companies. The company can also grant bank guarantees, guarantees, and any other guarantees, including real guarantees, with the exclusion of banking and insurance activities. Finally, the company can carry out all commercial, industrial, and financial operations, as well as operations on movable and immovable property, that the administrative body deems necessary or useful for achieving the economic activity envisaged by the corporate purpose.