The Company's purpose is to provide all services, consulting, and expertise in the field of marketing and advertising; the marketing and exploitation of advertising media and data management; the Company may, in particular, but without limitation, carry out operations of conception, production, distribution, and marketing of media and advertising content, as well as related services. The Company may: exercise any financial, commercial, industrial, or real estate activity directly or indirectly related to its purpose; create subsidiaries and branches in Switzerland and abroad; participate in any enterprises having a direct or indirect relation to its purpose; grant loans or guarantees to subsidiaries, shareholders, or third parties.