The company's purpose is the import-export, marketing and promotion of movable goods in general, and in particular food products, non-alcoholic beverages, soft drinks, gadgets, trendy products, clothing, technological products and leisure products. It may offer consulting and services in this field, as well as carry out all commercial and marketing activities or of another kind directly or indirectly related to its main object. The company may assume representations and agencies, manage intellectual property and image rights, organize and manage advertising campaigns, promotion, merchandising and sponsoring, as well as hold movable and immovable participations, take participations in companies and enterprises, participate in consortia and groupings of companies, establish branches or subsidiaries, and carry out all necessary or useful operations for the achievement, directly or indirectly, of the company's purposes.