The purpose of the company is to provide services of all kinds, in particular business consulting, marketing and training, as well as the manufacture, purchase, sale, import, export, distribution and marketing of jewelry, jewelry products, high-quality products and all other industry-related products, including the provision of related services, in particular consulting, appraisal and repair, as well as the operation of wholesale and retail stores. The company may acquire, manage and dispose of real estate, acquire interests in other companies, establish subsidiaries and branches in Switzerland and abroad, and acquire, manage and dispose of intellectual property rights. The company may carry out all commercial, financial, mobile and real estate transactions that are directly or indirectly related to its purpose.