The association aims to promote innovation in the field of data visualization and information design. It advocates for transparent, unbiased, democratic and accessible communication of socially relevant facts. To this end, the association intends to launch self-initiated projects with an experimental character. At the center of this is the interdisciplinary networking of different disciplines such as art, culture, statistics, data science, humanities and technology. The association aims to promote the idea of visualization as a universally valid method for problem-solving across all disciplines. The association's organized event series serves national and international networking, further education and exchange between designers and other disciplines. The association promotes the exhibition and dissemination of new solution forms in data visualization, as well as the creation of new areas of competence in the professional profile of designers and artists.