The Company's purpose is: strategic consulting as well as the design, development, and creation of both physical and digital products and services, particularly in the fields of innovation, strategy, and design, the development, manufacturing, operation, distribution, and marketing of all goods and the provision of all services in these areas, as well as the creation, acquisition, holding, management, enhancement, and licensing of all intellectual property rights, the acquisition, holding, management, enhancement, pledging, and alienation of real estate in Switzerland and abroad, excluding transactions prohibited by the Federal Law on the Acquisition of Real Estate by Persons Abroad (LFAIE), as well as the provision of all services in these areas, including the provision of consulting, research, development, and implementation services.