The company's purpose is to provide services in the fields of marketing, sports and sports management, in particular the organization and implementation of events and courses. It also aims to trade in goods of all kinds, in particular sports articles. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for third-party account, as well as provide guarantees and warranties for subsidiaries and third parties.