The development and operation of an internet platform, in particular in the field of hairdressing, and the execution of all types of services related to hairdressing. The company may also engage in any other activity that has a direct or indirect connection with these purposes; grant loans to its shareholders or third parties, and provide guarantees or guarantees for any commitment made by its shareholders or third parties. It may also establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out all operations and conclude all contracts that are suitable for developing and expanding its purpose or are directly or indirectly related to it.