The company's purpose is to engage in and manage a communication agency, particularly in the fields of advertising design, events, public relations, and press work related to China and the Chinese market, as well as all commercial transactions, specifically: the sale, purchase, import, and export of products, and also advice, services, and implementation of communication and marketing projects; promotional services; product distribution; the sale and resale of manufactured products in Switzerland and abroad, excluding operations involving residential real estate in Switzerland. The company may hold participations in other companies in Switzerland and abroad. The company may provide technical, administrative, industrial, and commercial services. It may also establish branches or found subsidiaries in Switzerland and abroad. The company may also acquire, hold, exploit, and transfer patents, trademarks, and technical and industrial know-how. The company may also engage in all activities directly or indirectly related to the aforementioned purpose.