The company's purpose is to provide services in the fields of marketing, communication and advertising, as well as to promote partnerships and develop networks to increase innovation through interaction among key stakeholders, increase access to industry knowledge, increase the exchange of experience values through interaction, develop new ways in the field of marketing and communication, and increase performance through the sharing and availability of knowledge and skills at the network level. The company may also carry out all commercial, financial or other activities that are related to the company's purpose. Furthermore, the company may establish branches and subsidiaries in Switzerland and abroad, participate in or establish, acquire or finance other companies in the same or similar business areas in Switzerland and abroad. It may also acquire, hold and sell real estate.