The company has the following purpose: provision of coaching, consulting, mentoring and training services in the fields of personal development, professional accompaniment, trade and project management and process engineering; publication and marketing of books; provision of membership and subscription services; organization of events and marketing of all related products and services; manufacture and marketing of physical products, in particular calendars and training materials; design, marketing and management of digital applications. Furthermore, it may carry out, either on its own account or on behalf of third parties, all financial, commercial, movable or immovable transactions directly or indirectly related to its social purpose and may be interested, in any form, in all similar companies, in particular by taking a stake in similar companies. The company may also establish branches and subsidiaries in Switzerland and abroad.