The company's purpose is to provide professional technical consulting for the development of communication activities on every distribution channel, also as a commission agent, concessionaire, representative, agent, and advertising and sponsorship agent for shows and events, assuming or granting mandates of any other type in the aforementioned sectors; promoting the commercialization and dissemination of commercial brands worldwide; trading in every form of materials necessary for advertising support of any kind, as well as raw materials of any nature, machinery and equipment of every kind and type, and intangible assets such as trademarks, patents, and licenses, also as a commission agent, concessionaire, representative, agent, or assuming or granting mandates of any other type for these activities; consulting activities in the field of information technology; planning, designing, and developing computer systems and applications that integrate hardware, software, and communication technologies; purchasing, selling, managing, also on behalf of third parties or through third parties, assuming or granting leases of hotels and accommodation structures in general and restaurant activities; organizing and managing conferences, fairs, and events in general. The company may: participate in companies of any type, open branches and subsidiaries; acquire, encumber, sell, and manage real estate; carry out any activity and conduct any operation suitable or necessary to achieve the company's purpose.